<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=443149619225659&ev=PageView&noscript=1"> Digital Transformation = Cultural Adaptation

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Digital Transformation = Cultural Adaptation

Digital Transformation = Cultural Adaptation

Having just returned from the Forrester Digital Transformation Conference in Chicago, we had planned to write about conference buzz, mind-blowing digital transformation revelations and trends we pulled from conversations and speakers. Instead of the next-level digital solution, however, we rediscovered a traditional challenge that’s been around for as long as humans have worked together: how to execute on strategy.

72% of firms say digital transformation is a current or upcoming priority, but only 34% of CEOs have reported a successful transformation.


These statistics don't tell us how transformation and success are defined, but we do know many companies have the budget, people and even the strategy for transformation yet remain unsure how to mobilize effectively. Companies increasingly see digital transformation as a one-time makeover they must undergo in order to compete with disruptors, who they feel hold all the cards. Consequently, the pressure of competition redirects their values and overshadows their existing strengths. 

Digital transformation is not formulaic. Its basis does not lie in reorganizing your IT department or digitizing your operations or customer experience. It’s not turning what you already do into something sleeker and more expensive. Furthermore, you may pay top dollar for strategy, throw some developers at the problem and spend your allocated budget for transformation, but that does not mean your business has transformed. In short, digital transformation is not a project you can complete, it’s a conviction you must adopt.

To truly transform, companies need to think differently and fuse that with the ability to act, leveraging technology to constantly improve delivery to their customers. To do that it may take new talent and an investment in resources, but to cross that elusive expanse between strategy and execution, transformation has to happen at a cultural level. And a core value of that culture needs to be constantly challenging your organization to one-up itself, embracing positive disruption and building the adaptability to support that.

To learn more about minding the gaps of transformation, you can watch a recording of our recent talk at the Triad Developers Conference and download my slide deck.

Watch the Presentation

Download the Slide Deck


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About the author

As Director of Digital Strategy, James helps Small Footprint’s clients embrace digital disruption by creating the best solutions for their company, their market, their employees, and their customers. Serving in a variety of roles, including Director of Digital Experience for a leading Ad agency and interim CEO of a startup, James has a track record of leading talented teams to create breakthrough products. He utilizes blue-sky thinking, a passionate empathy for the user, and an appreciation for data to identify unexpected opportunities to solve human problems with digital tools. His nearly 20 years of experience includes working with major brands such as Unilever/Tresemme, GoArmy.com, CSX, PepBoys, HondaJet, SunTrust and Volunteers of America.
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