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Digital Transformation means many things to many people and is an often-abused term. This presentation isn’t about platforms, mobile, or even technology. It’s about understanding your users and customers and solving the problems they can’t even articulate yet. Doing that is how you will transform your business and disrupt your competition.
In this presentation, you will learn:
- Practical frameworks for digital strategy and digital transformation
- Pitfalls to avoid in product planning
- Recognizing the limits of user input
- How to reframe challenges and assignments for transformative results
About James Gledhill
As Director of Digital Strategy, James helps Small Footprint’s clients embrace digital disruption by creating the best solutions for their company, their market, their employees, and their customers. Serving in a variety of roles, including Director of Digital Experience for a leading Ad agency and interim CEO of a startup, James has a track record of leading talented teams to create breakthrough products. He utilizes blue-sky thinking, a passionate empathy for the user, and an appreciation for data to identify unexpected opportunities to solve human problems with digital tools. His nearly 20 years of experience includes working with major brands such as Unilever/Tresemme, GoArmy.com, CSX, PepBoys, HondaJet, SunTrust and Volunteers of America.